Browsing by Author "Leonidou, Constantinos N."
Now showing items 1-20 of 23
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Book Chapter
An Analysis of the Environmental Claims Made in International Industrial Advertisements
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Hadjimarcou, John S.; Lytovchenko, Irina (Springer, 2015)Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...
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Article
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, O. (2010)With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a ...
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Article
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Hadjimarcou, John S.; Lytovchenko, Irina (2014)Growing skepticism about green advertisements calls for a thorough investigation of the environmental claims made by firms. This is particularly important in the context of industrial and international markets, where ...
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Article
Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics
Leonidou, Leonidas C.; Kvasova, O.; Leonidou, Constantinos N.; Chari, S. (2013)The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, ...
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Article
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, O. (2013)Purpose: The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It ...
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Article
Drivers and outcomes of importer adaptation in international buyer-seller relationships
Leonidou, Leonidas C.; Palihawadana, Dayananda; Chari, S.; Leonidou, Constantinos N. (2011)Notwithstanding the growing literature on international buyer-seller relationships, limited attention has been given to the crucial role of adaptation in enhancing relationship performance, especially from the standpoint ...
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Article
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Fotiadis, Thomas A.; Aykol, Bilge (2015)Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global hotel industry is tested. Data obtained from 102 hotel chains ...
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Article
Evaluating the green advertising practices of international firms: A trend analysis
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Palihawadana, Dayananda; Hultman, M. (2011)Purpose – Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international ...
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Book Chapter
An Evaluation of Trends in Environmental Advertising
Leonidou, Leonidas C.; Leonidou, Constantinos N. (Springer, 2015)Recent evidence has shown that green advertising has grown exponentially in the last two decades (Futerra 2008), becoming the driving force behind increasing public awareness of ecological issues and skyrocketing demand ...
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Article
Examining the effects of unethical business behavior on consumer trust, satisfaction, and loyalty: The moderating role of demographic and cultural characteristics
Leonidou, Leonidas C.; Kvasova, O.; Leonidou, Constantinos N.; Chari, S. (2013)
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Article
Exercised power as a driver of trust and commitment in cross-border industrial buyer-seller relationships
Leonidou, Leonidas C.; Talias, Michael A.; Leonidou, Constantinos N. (2008)The article reports the findings of a study conducted among 151 U.S. export manufacturers of industrial goods regarding their working relationships with foreign customers. Specifically, the emphasis is on the sources of ...
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Article
An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis
Leonidou, Leonidas C.; Spyropoulou, Stavroula A.; Leonidou, Constantinos N.; Reast, Jon D. (2006)The article develops an integrated framework for analysing newspaper advertising, based on extant theoretical and practical knowledge on the subject. The framework is subsequently used to examine changes in 100 elements ...
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Article
Interpersonal factors as drivers of relationship quality and performance: The case of Western exporters and Hong Kong importers
Barnes, S.; Leonidou, Leonidas C.; Siu, N. Y. M.; Leonidou, Constantinos N. (2015)
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Article
Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter-Hong Kong importer relationships
Barnes, B. R.; Leonidou, Leonidas C.; Siu, N. Y. M.; Leonidou, Constantinos N. (2010)Notwithstanding the extensive literature on opportunism in buyer-seller relationships, scant empirical attention has been given to this issue in both international and Chinese contexts. Using a sample of 202 Hong Kong ...
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Article
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
Leonidou, Leonidas C.; Leonidou, Constantinos N. (2009)The article compares and contrasts rational versus emotional appeals in newspaper advertising, based on over 100 items comprising copy, art, and layout characteristics. Using a sample of 1,335 advertisements that appeared ...
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Article
Research into environmental marketing/management: A bibliographic analysis
Leonidou, Constantinos N.; Leonidou, Leonidas C. (2011)Purpose: This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the ...
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Article
Research into environmental marketing/management: a bibliographic analysis
Leonidou, Constantinos N.; Leonidou, Leonidas C. (2011)
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Book Chapter
Research into exporting: Theoretical, methodological, and empirical insights
Katsikeas, Constantine S.; Leonidou, Constantinos N.; Samiee, Saeed (Sage Publications, 2008)
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Book
Research on the Import Activities of Firms inKmn-idRwhw
Aykol, Bilge; Palihawadana, Dayananda; Leonidou, Leonidas C.; Leonidou, Constantinos N. (2012)
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Article
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Fotiadis, Thomas A.; Zeriti, A. (2013)Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...